Lens & Frame Co. Launches with Focus On Disrupting The Luxury Eyewear Market

Full service online eyewear brand delivers top-tier quality at a fair price with ready-to-wear readers, custom prescription glasses and replacement lenses.

Los Angeles, CA — June 17, 2019 — Today is a great time to be an eyewear consumer according to Darren Rosenberg, co-founder of Los Angeles based Lens & Frame Co. (www.lensandframe.co).   The consumer has lots of choices, a wide variety of price points, and myriad distribution channels to take advantage of these days. “Unlike EssilorLuxottica and the global conglomerates that control most of the eyewear market including the brands, the retailers, and the vision insurance,” says Rosenberg, “I believe there’s plenty of room for independent brands to thrive in a very large marketplace that continues to grow larger every year.”

Lens & Frame Co. is a newly launched direct to consumer eyewear brand that specializes in premium ready-to-wear readers and custom-made prescription eyewear. With frames made of sustainable cellulose acetate or titanium and lenses that are digitally-surfaced and finished by hand in Southern California, customers can select from a variety of options including anti-blue light, photochromic and polarized. The company also offers a replacement lens service allowing customers to replace the prescription lenses in any frame, including sunglasses.

Because they cut out the optical shop middleman and their substantial retail markups, Lens & Frame Co.’s price tag weighs in at less than half the price of traditional retail. The company concedes that consumers can likely find eyewear online for less. Yet, Lens & Frame Co. seeks to create a luxury niche for those online consumers who seek a higher level of quality, style and service. “Not only is the quality high, but the company also goes for a nice personal touch,” says reporter David Lazarus in his recent LA Times “Consumer Confidential” column that reviewed several online eyewear brands.

The idea hatched in 2017 after Rosenberg left Kaenon, the high-end brand of polarized sunglasses he co-founded.  Conversations with co-founder Chandos Erwin highlighted the void in the top end of the eyewear market and motivated the two longtime friends to look into how they could “offer a better consumer experience by utilizing state-of-the-art prescription lab technologies, balanced by an artfully applied finishing touch,” said Rosenberg.  Each pair of Lens & Frame Co. glasses are carefully reviewed to ensure everything is perfect before being packaged and shipped. Accompanied by a one year scratch warranty, their commitment to service continues well after the product ships.


About Lens & Frame Co.

Lens & Frame Co. is a newly launched direct to consumer eyewear brand that specializes in premium ready-to-wear readers, custom-made prescription eyewear, and replacement lenses. Whether you choose their handmade frames crafted from sustainable cellulose acetate and titanium paired with the highest quality lenses in a variety of treatments or select to replace the lenses in your own frames, Lens & Frame Co. guarantees boutique quality at half the boutique price.

Media Contact:

Darren Rosenberg

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Lens & Frame Co. launches with line of ready-to-wear reading glasses, custom prescription eyewear and replacement lenses