OMBRAZ SUNGLASSES TAPS LENS & FRAME CO. TO FULFILL PRESCRIPTION SUNGLASS LINE

Eyewear startup partnership pairs popular armless sunglass frames with premium prescription lenses.

[Seattle, WA and Los Angeles, CA, January 14, 2020] Seattle-based Ombraz Sunglasses has launched a new and robust prescription eyewear fulfillment program powered by Lens & Frame Co. This unique partnership between the two eyewear startups gives consumers the option to pair Ombraz’s innovative and popular armless frames with Lens & Frame Co.’s premium prescription lens materials and treatments including light-changing photochromic lenses, polarized sun lenses and premium anti-reflection coatings.

Voted Backpackers 2019 Editors’ Choice of the Year, Ombraz launched in 2018 with a successful crowdfunding campaign and has since experienced rapid growth with millennials. Ombraz replaces the traditional arms of sunglasses with a built-in, adjustable polyester cord allowing consumers to wear their glasses in a variety of comfortable settings. No arms means no hinges, which means Ombraz sunglasses won’t break. The brand is also a leader in carbon sequestration and fulfills its promise to plant 20 trees for every pair of sunglasses sold.

Making great prescription glasses requires a focused attention to detail, technical know-how, and dedicated customer service. With Ombraz focusing on building their brand and developing new collections, they needed to find a partner that could handle all of the complexities of prescription lens fulfillment. Lens & Frame Co’s state-of-the-art lab in California and its dedication to providing premium lenses and the highest level of customer service at a fair price was the perfect solution. 

Deemed an “eyewear industry disruptor” by the Los Angeles Times, Lens & Frame Co. is a California-based direct-to-consumer eyewear brand that specializes in premium ready-to-wear readers, custom-made prescription eyewear, and replacement lenses.  Their easy to use website helps consumers choose the best lens material for their needs, including lightweight and impact resistant Polycarbonate lenses or High Index lenses that are super-thin and lightweight even with very strong power corrections.

“Partnering with Lens & Frame Co. allows us to focus our efforts on managing the growth of our business, and we know our Ombraz familia who need Rx Ombraz will receive the best possible prescription lenses and personalized service” said Jensen Brehm, Co-Founder of Ombraz. 

“Ombraz has designed and engineered a beautiful product that performs well and looks great without standard temples,” said Darren Rosenberg, Lens & Frame Co’s Chief Executive Officer. “We are proud to be selected by Ombraz to fulfill their growing Rx eyewear needs, and we are pleased to apply our decades of experience with top-quality custom Rx lenses to their one-of-a-kind armless frames.”  

More information about Ombraz Rx powered by Lens & Frame Co. is available online at www.ombraz.com.

About Lens & Frame Co.

Lens & Frame Co. is a direct to consumer eyewear experience that specializes in premium ready to wear reading glasses, custom-made prescription eyewear, and replacement lenses for your own frames.  Featuring handmade frames crafted from sustainable cellulose acetate and titanium in a collection of fashionable styles and colors.  Paired with the highest quality lenses in a variety of treatments, including anti-blue light lenses and photochromic lenses that darken outdoors, and polarized sun lenses.  Assembled by hand in California and backed by a 1-year scratch warranty.

About Ombraz Sunglasses

Ombraz launched in 2019 and they’ve made a big splash in the outdoor community. Everyone wears sunglasses, and everyone experiences the same frustrations - they fall off, break easily, and hurt the sides of your head. Ombraz has solved those problems - by eliminating sidearms.  Ombraz armless sunglass frames attach directly to a comfy, adjustable cord. The result, Ombraz don’t fall off, there are no sidearms to break, making them super easy to pack and store, and they're insanely comfortable. People are always skeptical, until they put them on; then they are always impressed. Only a year old, Gear Junkie named Ombraz Sunglasses of the Year and Backpacker Magazine awarded Ombraz the Gear Editor's Choice Award for 2019. Ombraz also plants 20 mangrove trees for every pair they sell, making each pair 330x carbon negative, the most carbon-negative product, currently on the market. The company planted over 130,000 mangrove trees in 2019.