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Reading Glasses, Reimagined
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Fall Sale - Save 25% on all Rx eyewear
Now you can get custom-made lenses with premium coatings mounted into your own favorite frames. Enjoy a better reading glass experience with our collection of Extended Vision™ Reading Lenses. Or give your favorite prescription glasses a second life with our premium Rx Replacement Lenses.
January 23, 2019 3 min read
And that’s where I decided there might be a market. With the knowledge that I could leverage a direct-to-consumer model and avoid the additional markups that come with retail distribution, I gave myself a challenge to see if I could make high quality frames that were as good or better than what the top luxury brands were selling and offer them at a fraction of the price. I wanted to be able to deliver high touch customer service that would always ensure that the products we sent to our customers were the best that they could be and exactly what they expected. On top of that, I needed to be able to be able to make high quality lenses at a fair price.
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