eyewear

Photochromic lenses are eyeglass lenses that darken when exposed to UV light. They present a very wearable option for people who don’t want to have to switch between sunglasses and glasses. In this article, we’ll explore the history and technology behind photochromic lenses to answer your questions before you buy.

And that’s where I decided there might be a market. With the knowledge that I could leverage a direct-to-consumer model and avoid the additional markups that come with retail distribution, I gave myself a challenge to see if I could make high quality frames that were as good or better than what the top luxury brands were selling and offer them at a fraction of the price. I wanted to be able to deliver high touch customer service that would always ensure that the products we sent to our customers were the best that they could be and exactly what they expected. On top of that, I needed to be able to be able to make high quality lenses at a fair price.