And that’s where I decided there might be a market. With the knowledge that I could leverage a direct-to-consumer model and avoid the additional markups that come with retail distribution, I gave myself a challenge to see if I could make high quality frames that were as good or better than what the top luxury brands were selling and offer them at a fraction of the price. I wanted to be able to deliver high touch customer service that would always ensure that the products we sent to our customers were the best that they could be and exactly what they expected. On top of that, I needed to be able to be able to make high quality lenses at a fair price.
So your eyes are generally pretty good but you find yourself needing reading glasses to focus up close. But you hate having to put them on and take them off so frequently? Or remembering where you put them. And you're not quite ready to emulate your grandparents (or Chuck Schumer) by wearing them at the tip of your nose all day. If this sounds like you, you might want to consider progressive reading glasses.